Photo by LoveMyLocal
Hoping to boost your photography skills this Spring? Here are 3 easy tips to get you started.
1. SEEK NATURAL LIGHT
One of the most underestimated aspects of creating an unforgettable shot is lighting. Product & Lifestyle shots usually work best using soft, natural light. Too bright and you’ll find yourself playing the ‘how to get rid of that awful shadow’ game so set up your products near a window, wait for a clear day and avoid using your flash.
2. CREATE CONTEXT
To make your products relatable, add props & ensure the location is prominent. This way potential customers will envision your products as their own and will see the value they bring in their day to day life. Don’t overdo the props though – they should enhance the image without distracting from the star of the show.
3. BRAND CONSISTENCY
Before you dive into a product shot frenzy, take a moment to look at your photos as a whole. Have the courage to only include those that truly integrate with your brand. Brand consistency equals authenticity and this is what makes you stand out from the crowd.
Remember to keep it light and have fun.
Want more tips on product video? Check this out!
Your Etsy Vancouver Team